Maple Leaf Farms Launches Transparency Campaign
Maple Leaf Farms is giving the public a behind-the-scenes look at its duck farms with the new #MLFarmToFork campaign that focuses on transparency and the company's commitment to operating responsibly. Throughout the remainder of 2019, Maple Leaf Farms will highlight its farm to fork process on social media through behind-the-scenes videos, farmer interviews and more.
"We want consumers to know the story behind our duck and our desire for continuous improvement," explains Maple Leaf Farms Duck Marketing Manager Olivia Tucker.
"We're proud of our animal husbandry practices, our facilities and our people, and we want to showcase how vertical integration allows Maple Leaf Farms to produce the highest quality duck on the market."
Vertical integration means that Maple Leaf Farms oversees each step of the process of bringing a bird to market – from the hatchery, to local farms where the birds are grown, to the plant where the final product is packaged and shipped out to customers. To explain vertical integration and how it benefits the entire supply chain, Maple Leaf Farms has created an animated video that outlines the production process and how products get to consumers' tables.
More videos and photos highlighting Maple Leaf Farms' facilities and processes will be posted weekly on the company’s social media. Follow Maple Leaf Farms on Facebook and Instagram so you don't miss out on upcoming content.